The impact of Service Recovery Performance on Word-of-Mouth Communication: The Intermediate Role of Customer Perceived Value, Customer Experience, Emotional Response and Brand Loyalty

Fereshteh Mansouri Moayed; Mohammad Moradi; Fatemeh Mollaei

Volume 12, Issue 39 , October 2017, , Pages 49-72

https://doi.org/10.22054/tms.2017.16637.1464

Abstract
  According to the role of the customer in hospitality industry and importance of the provided quality of services, there is an increasing intense competition in the industry; hence, the recovery of failed services provides a second chance for companies to bolster their relationship with the customers, ...  Read More